Fall in love with your makeup all over again, meet fmg’s LOVE collection for glossy lips, flushed cheeks, dreamy eyes, and perfect brows.
Whether you’re updating a no-fuss everyday look or crafting something flirty for date night, fmg’s LOVE lineup gives you effortless, skin-friendly products that layer beautifully and play well together. From the ultra-creamy LOVE Lip Butter Crème to buildable liquid blushes, talc-free eyeshadow palettes, long-wear brow gel, and a dual-ended glow stick, this collection was designed to make getting ready feel easy — and look irresistible.
Below, we break down each hero product, why it works, how to use it, and pro tips so you can get the most out of every swipe, dot and click.
LOVE Lip Butter Crème: Glossy color that feels like care
Show your lips some love: the bestselling LOVE Lip Butter is now richer in color and shine while keeping the buttery, hydrating feel you know and love. The ultra-creamy yet weightless formula melts into lips to deliver glossy, nourishing coverage with a light vanilla scent.
Why it’s special
- Richly pigmented with a high-shine, non-sticky finish
- Buildable, full-coverage color from the click-pen applicator
- Formulated with a nourishing blend of jojoba, sweet almond, apricot, olive and evening primrose oils + shea butter and mango fruit extract to soothe and condition
- Free from parabens, sulfates and phthalates
How to use
Click once or twice to dispense, then apply directly. Layer for more intensity.
Pro tips
- Line lips first for definition or to create a fuller pout.
- Store in a cool, dry place—lip butters can soften in heat.
- For a plush polished look, dab a lighter shade into the center of the lips to create dimension.
fmg Love Total Devotion Liquid Blush — Hydrating, buildable flush
A lightweight, hydrating liquid blush that melts into skin for a fresh, dewy glow. A little goes a long way: a single dot blends into a natural, multi-dimensional flush.
Why it’s special
- Blueberry extract for antioxidant support and a refreshed look
- Buildable creamy coverage with a subtle pearly finish
- Non-tacky feel and easy blending
How to use
Apply one to three dots on the apples of the cheeks, then blend with fingertips, a sponge, or brush. Layer to intensify.
Pro tips
- Mix two shades for a custom ombré cheek.
- Set with a light dusting of translucent powder only where needed to prolong wear without losing the dewy effect.
- Try layering a powder blush over the liquid for long-lasting color and extra dimension.
fmg LOVE at 1st Sight Eyeshadow Palette — Nine shades, endless looks
Nine thoughtfully paired mattes and shimmers give you everything from subtle daytime looks to bold, sultry evenings. The talc-free formula blends and layers effortlessly for seamless transitions.
Why it’s special
- Versatile shade range that creates depth and dimension
- Talc-free, fragrance-free formula with Vitamin E for conditioning
- Great pigment payoff and blendability
How to use
Use lighter shades to highlight the brow bone and inner corner, mid-tones to define the lid, and deeper shades in the crease or along the lash line for drama. Build and blend to achieve the desired intensity.
Pro tips
- Apply a cream or powder base to intensify shimmer shades.
- Use a dampened brush for metallics to boost payoff.
- Combine matte transition shades with a shimmering center lid for a modern, eye-catching effect.
fmg LOVE Hi-Brow Tinted Brow Gel: 24-hour sculpted definition
Keep your brow game strong with an ultrawear tinted gel that fills, shapes and holds for up to 24 hours. The smudge- and flake-proof, water-resistant formula provides soft matte, buildable coverage and heart-shaped fibers for fuller-looking brows.
Why it’s special
- 24-hour wear with a soft matte finish
- Oil-controlling clay for improved wear and volume
- Kiwi extract and vitamin E to condition and protect
- Tapered micro-brush for precise, no-mess application
How to use
Follow your natural arch and use short, hair-like strokes to fill and shape. Wear alone or over powders/pencils for extra hold and texture.
Pro tips
- Comb brows with the brush to keep hairs in place and distribute product evenly.
- Use a lighter hand at the front of the brow for a natural fade, darker toward the tail for definition.
fmg LOVE Glow Balm Duo Illuminating Stick — Instant pearlescent radiance
Two complementary shades in one stick make highlighting easy: swipe, blend, and glow. The lightweight formula uses a mix of ultrafine and bold pearls for a soft, shimmery finish that suits most skin tones.
Why it’s special
- Portable dual-ended stick for on-the-go highlighting
- Hydrating mango and shea butters + avocado oil for a creamy application
- Vitamins E and C + pomegranate extract for antioxidant benefits
- Buildable, non-sticky, non-streaky luminous finish
How to use
Swipe along cheekbones, brow bones, or cupid’s bow and blend with fingertips or a brush.
Pro tips
- Use alone for a subtle glow or layer over foundation for extra radiance.
- Add a small dot to the center of the eyelid or inner corner for a fresh, awake look.
- Layer under powder highlighter for a longer-lasting sheen.
Mix & Match: How to Use the LOVE Line Together
Start with a light base and add cream/liquid products first for that natural, skin-like finish. Try this simple routine:
- Spot-apply Total Devotion Liquid Blush and blend.
- Sculpt brows with Hi-Brow Tinted Gel.
- Define eyes with the LOVE at 1st Sight Palette.
- Swirl on Glow Balm Duo where light naturally hits your face.
- Finish with LOVE Lip Butter Crème for glossy, nourished lips.
Beauty That Feels Like Care
fmg’s LOVE collection is exactly that: makeup that loves your skin back. Expect nourishing, buildable formulas that are easy to wear, layer, and pack for travel. From buttery gloss and hydrating blush to long-wear brows and portable glow, these products make everyday looks simple and date-night glam absolutely effortless.
Ready to fall in love? Try one piece to start — or build a full routine and let your makeup do the loving.
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