How Much Skin Care Product Should You Apply?

Skincare routines are an important part of any daily regimen—massaging our favorite formulas onto skin is how many of us start and end our day.

Whether your skincare routine involves two steps or twelve, you want to be meticulous with the products you select and the amount that you use. But just how much skincare should you apply? Below, we’ve provided a simple breakdown to help streamline your routine.

A dime-sized amount.
When you cleanse, dispense a small dime-sized amount of cleanser into your palm. This may not seem like a large amount, but as you add water and massage onto skin, it will expand into a lather that’s enough to wash your face with. For a gentle cleanse, wash up with belif Aqua Bomb Jelly Cleanser, which begins as a jelly formula and turns into a foamy lather as you apply with water. For more ways to cleanse, discover our collection of cleansers.

Two pumps.
Serums are treatments designed to target specific skin concerns. These formulas are lightweight and easily absorbed, so you only need a small amount—two pumps are more than enough. Some of our best serums, which help improve skin’s appearance while infusing it with nutrients, include Anew Vitamin C Brightening Serum and Anew Hydra Fusion 1.5% Hyaluronic Acid Serum. Serious about serum? Check out all of our high-performance serums.

Two dips.
Most moisturizing creams come in containers. Dip your index finger into the container two times, and this should be the perfect amount of moisturizer for your skin. If your moisturizer is in a tube, you can also use two light squeezes of the formula. To apply, simply smooth the moisturizer over your face and neck. We recommend a daily moisturizer like Anew Ultimate Multi-Performance Day Cream SPF 25, which provides anti-aging benefits while helping protect skin from the sun. For more ways to hydrate, discover our full selection of moisturizers.

Two dips.
Night cream has the same consistency as a day cream, therefore the two dips is also a great amount to go by. Again, if your formula is in a tube, two squeezes is the equivalent. Before you go to bed, smooth night cream over your skin after applying eye cream. Opt for a high-performance formula like Anew Platinum Night Cream, which helps reduce the look of wrinkles while visibly firming and lifting skin.

One small dip.
The under-eye area is very delicate. When applying your daily eye cream, less is more—all you need is one light dip with your index finger. This is also why eye cream packaging is the smallest of all skincare products—because so little is needed. We recommend using a tiny amount around each eye (about the size of a sunflower seed), then returning any excess cream to the container.  Isa Knox Anew Clinical Collagen Booster Eye Lift Pro Dual Eye System our best-selling eye cream features a gel and cream formula that will help make your eyes look and feel dramatically firmer while visibly reducing under-eye shadows. For more eye-opening formulas, view our full eye care collection.

How much skincare product do you use and why?

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