Unlike heavier party makeup that’s all about expression, glamour and experimentation, the no-makeup makeup trend is about emphasizing the freshness factor and playing up your best features without looking too ‘done up.’
No-Makeup Makeup for a Natural Look
If you’re looking for how to apply makeup that doesn’t look like you’re wearing any makeup, you’re not alone. Think flawless, natural-looking skin, cheeks with a kiss of dewiness and lips that look plump and moist. But there is an art to pulling off the natural look – here’s how to do it.
Begin with well cared-for skin.
The best way to get a flawless complexion is to make sure that you’re taking good care of your skin. Healthy skin starts with a daily skin care routine of cleansing, toning and moisturizing using products best suited for your skin type. Try Anew Ultimate Regimen Kit.
Add in weekly exfoliation and a face mask. Lastly, don’t forget to give you skin that extra boost when it needs it by applying a serum before your moisturizer. Now you’re ready for no-makeup makeup!
It’s prime time for the nude makeup look.
Face primers come in a variety of formulas – from keep-my-makeup-where-I-put-it primers for oily skin, to hydrators for dry skin, and primers that also correct color imperfections in your skin.
Unless you need to keep excess oil in check, a hydrating primer is recommended for the no-makeup makeup look.
Choose the right foundation.
Gone are the days when getting good coverage meant plastering on layers of heavy foundation. Today’s foundations provide as little or as much coverage as your skin type and condition needs. Even long-lasting formulas for oily skin are lightweight and non-powdery. To achieve the nude makeup look, stick to a foundation that gives your skin a moisture boost while still letting your unique freckles and perfect imperfections shine through. You’ll get the best effect by applying foundation with a fluffy foundation brush or a sponge to maintain that desired dewiness.
Avon celebrity makeup artist Kelsey Deenihan suggests going for a medium-coverage formula, explaining that it will be just enough to cover redness and imperfections, but won’t make you look overly made up. And it’s even more important to choose a light, breathable formula that won’t feel suffocating on your skin.
Picking the right foundation is the key to getting a natural look. Cashmere Complexion Longwear Foundation covers everything you want to hide, but still feels and looks light on the skin. As a plus for summer months: it has SPF 15!
If you’re looking to enhance your skin tone without hiding it and show off a naturally radiant complexion, choose our Magix Tint Brightening Tinted Moisturizer.
Conceal only if you need to.
Next, go in with a concealer placing it just where you need a little extra coverage such as red areas around the nose, blemishes or dark under-eye circles. Deenihan’s tip for hiding a spot: use a small, flat brush with synthetic bristles so you don’t lose too much of the product when blending.
For dark circles, your fingers are best – their warmth allows the product to sink right in. Use face powder to set the concealer, but it should a fine, lightweight setting power applied with a brush.
Add some highlights.
To really take your no-makeup look to the next level, don’t forget highlighter!
“Just be sure to avoid products with large flecks of glitter, because they won’t look natural the brush it on the high points of your face: the tops of the cheeks, bridge of the nose, under the brows, and just above your cupid’s bow. That is really going to accentuate your features and bring light to your face.”Says Avon celebrity makeup artist Kelsey Deenihan
Shift into neutral on your eyes.
Warm, found-in-nature shades of shadow on the eyes work best with the nude makeup look.
“I like to stick to neutrals that have a warmth to them rather than a gray tone, so they freshen up the face and make you look a little more sun-kissed. “A champagne shadow is always really pretty for daytime. It just gives a little something on the eyes, but not a ton of color.”Says Avon celebrity makeup artist Kelsey Deenihan
Try fmg Glimmer Eyeshadow Quad in Goddess for a natural look.
For best application, blend the shadow up from your lash line, fading as it gets closer to your brows.
The type of blush and how you apply it can make or break the no-makeup makeup look. Rosy cheeks ensure your no-makeup look won’t get too washed out. The best way to achieve this is to go easy. To keep your blush looking natural, stick to cream formulas (we like Avon True Color Be Blushed Cheek Color) apply it right.
“Keep the color to the apples of the cheek rather than giving yourself bold cheekbones. “It’s always going to look more natural when it’s just like a little pinch on the cheeks.”Says Avon celebrity makeup artist Kelsey Deenihan
Natural-looking brows frame the face.
If you’re always in a battle to tame your brows, you’ll love the nude makeup look. Here, the idea is to go wild. Simply use a brow gel and brush them up and into place for natural-looking, almost-rogue brows.
Switch to brown mascara.
Nothing can make makeup look overdone than using too much mascara. If you have naturally dark lashes, there’s no need to reach for the mascara. For lighter lashes, use a brown mascara which suits the nude makeup look. Brush on a few wipes of a brownish mascara like Avon True Color SuperExtend Nourishing Mascara in Brown Black.
“Brown is still going to give you the definition, but it’s not going to be as dramatic as a dark, black mascara.”Says Avon celebrity makeup artist Kelsey Deenihan
Don’t forget to curl your lashes for a wide-awake look.
Go (pinky) nude on the lips.
If you’re one of those people whose lips are naturally plump and deep-colored –leave your pout naked with a touch of gloss. Otherwise, use a tinted balm in a neutral-pink shade for a pretty pop of color.
If you have a naturally pale complexion, use your favorite lipstick – just blot, blot, blot – and finish off with a bit of gloss.
The no-makeup makeup look takes a bit of practice, but once mastered, you’ll find it’s an effortless, fresh look you go back to again and again.
Have you master the no makeup look? Share your tips!